Tongaat Hulett unveils new logo
by Mariaan Olivier
South African sugar and aluminium producer Tongaat-Hulett Group, which is transforming into an integrated agriprocessing company, on Wednesday launched its new logo and name.
The group, which would from now on be known as Tongaat Hulett, was spinning off its aluminium business, Hulamin, which would separately list on the JSE on Monday.
CEO Peter Staude said that Tongaat Hulett was positioned to move forward as one company with one entity brand.
“This will result in a number of changes throughout Southern Africa. This includes African Products being renamed Tongaat Hulett Starch and Moreland Developments becoming known as Tongaat Hulett Developments,” he said.
Tongaat Hulett, through its sugar and starch operations in Southern Africa, produces a range of refined carbohydrate products from sugar cane and maize.
“The new logo reflects an organisation that is dynamic, growing, results orientated, indigenous, innovative and sustainable and captures the essence of Tongaat Hulett going forward while still acknowledging the heritage of more than 150 years. This is illustrated by the retention of the name Tongaat Hulett and the colour green, which represents growth, innovation and change. The introduction of three new colours indicates a belief in the future of the organisation,” the company stated.
(…)
Source:
Engineering News
