Naturals Unveil New Logo
by Kurt Voigt
Springdale's future minor league baseball team is building its home — and on Tuesday it got a face to go with the stadium.
The Northwest Arkansas Naturals, in front of more than 100 at the Tyson Park Pavilion, unveiled the team's logo. It was as designed around a theme of natural waterfalls in the area.
“This is the announcement that we feel gives life to the franchise,” said Eric Edelstein, the Naturals general manager. “This is our identity that is being revealed.”
The logo was designed by graphic designer James Skiles of Phoenix Design Works in New York City. Phoenix Design currently has five logos in use in Major League Baseball, but the Naturals was the first for a minor league franchise.
“It's another step in the process of moving the team here, and everyone is excited about the future,” Texas League President Tom Kayser said of the logo. (…)
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The Morning News - Local News for Northwest Arkansas
