The Rivoli Group announces its new corporate identity
Leading lifestyle retailer, The Rivoli Group, today announced its new corporate identity 'R' which will serve as an overarching identity for the Group's diversified business activities.
The Rivoli Group is one of the fastest growing organizations in the Gulf region, and has been a part of the economic boom the region has gone through since the late 80's. Under the guidance of its Managing Partners, the Group has grown to house a portfolio of international luxury brands, which includes some of the world's most iconic names, with product categories ranging from watches and writing instruments to menswear, accessories, fine jewellery, fashion, footwear, tableware, textiles, gift items, eyewear and more.
Adel Zarouni, Managing Partner for The Rivoli Group said:
'This is a great milestone in our corporate history. The initiation of the R philosophy is a unification of our core values and strengths, which have now been expressed, under a single banner and consolidated vision. For retailers and customers alike, 'R' is a badge of excellence, a guarantee of quality and an experience designed to delight consumers.'
The basic foundation of the 'R' Philosophy is to encapsulate those values that are inherent in the success of any leading retail organization within the increasingly competitive economic environment of the UAE. The various elements that comprise the philosophy enables the Group, through its decades of expertise in this market, to set the benchmark for retail excellence through the key factors of range, retail and reach in addition to providing rewards to their loyal customer base within this region.
Ramesh Prabhakar, Managing Partner for Rivoli Group, said: 'Our business success is just the external manifestation of our great commitment and perseverance in a fast moving and competitive industry. The 'R' represents the pillars that have been the cornerstone of success for the Rivoli Group. Since its inception we have consistently provided our customers range, with our portfolio of international brands, responsibility and reliability in terms of our unmatched service excellence and finally reach, through our large number of stores throughout the region.
We do not cut corners or compromise on quality, and keep our finger on the pulse of the ever changing consumer trends. As a result of unwavering loyalty to these core values of our organization, the Group is built on a strong foundation and our new corporate philosophy of 'R' symbolizes this'.
The 'R' for range category, is defined by the extensive portfolio that the Rivoli Group operates which goes across all elements of a complete lifestyle offering, from the world's most renowned brands. From watches to eyewear, from clothing to footwear, the Rivoli Group encapsulates a true lifestyle offering.
From the 'R' Philosophy, the term 'R' for retail defines the concept stores that have been specifically established to target different age groups from diverse walks of life. Each concept store from Hour Choice to the recently established Rivoli Arcade showrooms, maintains its own individuality and uniqueness while still keeping in mind the needs of the consumer, and the core values of the Group. With over 200 stores across the UAE, Bahrain, Qatar, Kuwait and Oman, the Group's reach has grown tremendously over the past few years allowing customers across the lower gulf area to experience some of the world's finest international brands.
The Rivoli Group has achieved unprecedented growth in recent years with the introduction of over four additional retail concepts to a growing portfolio that already included Rivoli and Hour Choice. The introduction of Glitter, Table Art, Rivoli Prestige and Rivoli Arcade is evidence of the foresight of both Mr. Ramesh Prabhakar and Mr. Adel Zarouni who strongly believe that the UAE has still not realised its retail potential.
The growth of the Rivoli Group, and its strategic approach has led it to become a pioneer in the UAE's retail sector, and to set the benchmark for newcomers and players within this environment.
Source:
Press Release
