IndyChoruses Announces New Brand Identity
IndyChoruses officially launched its new corporate brand identity, to be rolled out during its upcoming 2007-2008 concert season campaign.
Fred Duncan, Chairman of the IndyChoruses Board of Directors stated, “The launch of this new brand identity signals a refreshed and invigorated direction for this 17 year old organization. I’m extremely pleased with the result of this process and look forward to leveraging our new logo as a way to further establish ourselves in the Central Indiana arts community.”
The new corporate brand identity followed a 12-month process that included focus groups and surveys of stakeholders as well as work with a team of design students from IUPUI’s Herron Art School. The brand, which will tie together IndyChoruses and its programs: the Indianapolis Men’s Chorus and Indianapolis Women’s Chorus, features a design meant to reflect both the artistic and family nature of the organization.
The community-wide roll out of the new corporate identity will be most visible during IndyChoruses’ June concerts, where the identity will be fully rolled out with marketing pieces advertising the 2007-2008 concert season. The new brand identity will not affect the current marketing in place for the June Concerts.
IndyChoruses is a nonprofit musical organization whose members join together to strengthen the spirit of pride within the gay and lesbian community, to build bridges of understanding with all people of Indiana, and to enable their audiences and the general public to perceive the gay and lesbian community and its members in a positive way. IndyChoruses seeks to accomplish these goals by achieving the highest caliber of musical excellence in vocal and/or instrumental presentations for the education, enjoyment, and cultural enrichment of its members and patrons.
Source:
Press Release
