Euro NCAP launches new website and unveils new logo
Euro NCAP yesterday re-launched its website and introduced new logos for all its ratings, to enable consumers to verify the scores of any vehicle in the three protection ratings: Adult Occupant, Child Occupant and Pedestrian.
Back in February 1997, says the safety organisation, manufacturers claimed that the assessment criteria were so severe that no car could achieve four stars for adult occupant protection. Yet so far in 2007, only one car out of eight has achieved fewer than four stars in this rating. Euro NCAP’s assessment criteria has not lessened in its severity, manufacturers are just taking safety more seriously, says the organisation.
Euro NCAP’s Secretary General Adrian Hobbs said, “I am happy that manufacturers are now achieving four or more stars in our adult occupant rating, but am continually disappointed that they are still not reaching the highest scores in the pedestrian rating. I am hoping that by introducing these new logos for our ratings that we will see increased performance in this crucial area of car safety.”
Euro NCAP’s new website will make it easier to compare the results of crash tests of vehicles in the various categories. Users can view video clips of the crash tests of vehicles they are researching. Euro NCAP will also offer advice on various subjects concerned with car safety.
Euro NCAP’s new visual identity and website were launched yesterdayat the Bridgestone Testing Ground near Rome, where Euro NCAP also released the results of its Europe-wide ESC fitment survey, which was presented as part of the European ‘Choose ESC! Campaign’ which was launched yesterday in association with the EC and with the FIA.
Source:
http://www.autoindustry.co.uk
Guidelines:
Guidelines for the use of Euro NCAP's visual identity and ratings
