A new visual identity for MOZAIC eyewear
A new visual identity for MOZAIC eyewear
AOYAMA creates a brand new logo for MOZAIC. This change symbolizes the evolution of this brand.
Trend and design.
With a more contemporary typology, the new logo MOZAIC presents the brand’s characteristics: trend and fun for trendsetters of all ages.
A multicolour mosaic of square is added to the writing part of the logo. The multiplication of these squares illustrates the diversity of the range. Fusion and bonds between these contemporary geometrical forms express the mix of the colours, materials and the forms of MOZAIC’s frames.
Preserve a common identity.
Thus the letter “Z” written out of mirror is inspired by the preceding logo. This symbol represents a strong sign of recognition of the brand.
The colours used are also taken from the old logo. Indeed, these tones acidulous are characteristic of the ranges of colours offered by MOZAIC.
Registered in a molecular graphic trend, this new logo symbolizes the research and the development, the perpetual innovation of this brand produced by AOYAMA.
Source:
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