Bird unveiled as new Jersey brand
A small gold bird above the word Jersey has been officially unveiled as the island's new brand.
It will be used on all official websites, especially for marketing the island overseas. Anyone involved in marketing the island can use it.
Work to produce the branding cost £240,000. The money was spent on 18 months of detailed market research.
Mike King from the Economic Development Department said the brand was a key element in delivering economic growth. (…)
More:
BBC News
Draft guidelines for marketing Jersey [PDF 2MB]
