Days Inn unveils new logo
Featuring a friendly modern typeface and bright yellows contrasting with a deep blue, the first new Days Inn® logo in 37 years was unveiled to an audience of more than 1,800 Days Inn owners and managers attending their international conference here today.
Days Inn President Joseph Kane Jr. told franchisees that the logo’s debut symbolizes the brand’s three-year renaissance that included the introduction of new standards, the signature DayBreak® Breakfast program, Sol Terre® bath amenities and bedding products and free high-speed Internet service.
“We meticulously updated the system and reinvested in our product and services to deliver ‘A Promise as Sure as the Sun,’ the brand’s service and quality pledge to guests,” he said. “Nothing will generate interest in the Days Inn brand among new and repeat guests faster than putting up a fresh, new sign that stimulates curiosity about what’s new inside.”
Chris Trick, Days Inn vice president of marketing, said the new design seeks to convey a warm welcoming and give the brand appeal to a new generation of travelers while retaining the equity of its signature yellow sunburst and original shape.
“We kept what was good and powerful in our logo – the unique and familiar shape and the warm yellow sun – but freshened up the look,” he said. “By preserving the shape of the logo we were able to keep signage replacement costs at a minimum since there is no need for franchisees to replace the physical signage container if still in good condition.”
Kane said the brand momentum generated during the last three years would be maintained by delivering “best-in-class guest and franchisee value” and optimizing system performance. “In the past six months, we have set down the most detailed and essential goals our brand has ever undertaken to ensure that the Days Inn brand continues its outstanding renaissance,” he said
The chain is executing against its strategic plan by focusing service efforts on guest interaction; growing the system; continuing to provide extensive field and operations support; enhancing its marketing efforts; and installing the new logo systemwide.
Dino Pallotta, Days Inn vice president of operations, said it is important that Days Inn owners and operators strive to provide “exceptional service” because it is the “one thing we can do to truly outshine” the competition. “We’ve identified five key guest touch points – reserve, arrive, reside, depart and follow-up — where the brand has an opportunity to make a positive impression through excellent guest service,” he said. (…)
old logo
Source:
HotelMotel.com
