Oklahoma State University - Graphic Identity Guidelines
Directory Message
When people look at the Oklahoma State University logo, they don't just see the logo. They see degrees and instructors, basketball games and Old Central. They remember their relationship with OSU. One look at the OSU logo contains the sum of experiences a person has with the university.
How people feel about OSU directly relates to the university's success. Alumni, students, future students, potential donors. In a sense, the logo speaks on OSU's behalf before anyone says a word. It represents who we are and what we stand for. It is the visual representation of our reputation.
Therefore, it is vital to build and maintain a strong logo, a strong visual identity. To accomplish that, the logo must be used in a consistent way. It must appear the same in every instance. It must have the proper shades of orange and be in the proper proportions. It must be used in an appropriate context.
This guide establishes the rules for use of the university's logos and additional identity marks, such as wordmarks and even Pistol Pete. Inside, you'll find all you need to know about using the OSU identity marks in all media. Proper use of the logos legally protects the university's image and distinguishes us from other institutions.
If you work with printers, designers or the media, please make sure they have a copy of this guide. Printed copies will be available from the University Marketing office, and electronic copies are available for download on the university marketing office website.
We appreciate your willingness to support, protect and advance the image of OSU. If you need additional information regarding the use of the OSU identity marks in media, contact University Marketing.
Thank you for your assistance.
Kyle Wray
Director, University Marketing
Source:
Oklahoma State University - Graphic Identity Guidelines
