Save Kids' TV campaign bolstered by donated logo
Red Central, the creative resource for the entertainment industry announces its support for the Save Kids’ TV campaign, by creating and donating a brand new logo for the campaign.
Save Kids’ TV aims to raise public awareness of the threat to quality, commercial, UK-produced children’s programming, through diminishing funding caused by an increasingly fragmented market, and increased regulation on advertising to children. Red Central joins 600 other supporters from the children’s production community.
Taking inspiration from other adult campaigns and charities that affect children, Red Central has produced a brand new logo for Save Kids’ TV. Previously the campaign had been using a childlike typeface, but it was felt that it needed a stronger identity.
Save Kids’ TV Executive Committee member and freelance producer, Colin Nobbs said: “British children’s television is widely acknowledged as amongst the most creative and innovative in the world. Unless an alternative funding structure can be found to replace lost advertising revenues from recent rulings and increased fragmentation of the market to online and games, we are in severe danger of losing it for good. Red Central works extensively within the industry and its experience and support is extremely welcome. I am sure it will make a significant contribution to moving the campaign forward.”
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