A new vision requires a new look
Bradford College is changing in pursuit of a new vision. The College’s new strategic plan aims to position the college as one of the top colleges in the UK by 2010, offering a unique range of courses, from basic education to postgraduate degrees.
To celebrate the College’s new agenda and raise its profile the College has developed a brand new corporate identity (‘Bold B’) that will communicate its values and ambitions.
Having undertaken a research and consultation period with staff, students, corporation members, potential students and parents over the summer to review the College’s brand, a new corporate identity was developed based on core values that the College aims to encapsulate (approachable, energetic, warm, friendly, inspiring & supportive).
Proposed brand identities shaped by findings from the consultation period were tested with staff, students and potential students at each stage of the design process. Two design routes were selected as the preferred options, and after a final round of market testing the ‘Bold B’ logo emerged as the clear winner.
The College hopes that the new identity will communicate the College’s vision and renewed mission: “To help students from the region, nationally and internationally, achieve their potential, and make a rewarding contribution to their own communities.”
Developing a new brand identity is one of a number of initiatives contained within the College’s new strategic plan. Other elements include: an ambitious accommodation strategy, the College’s 175th Anniversary celebrations in 2007, an intention to obtain degree awarding powers and ultimately University College status.
The new identity was officially launched to staff at a Training and Planning day held in November. A college wide brand implementation programme is currently underway.
Source:
http://www.bradfordcollege.ac.uk
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