New visual corporate identity for the Jammu and Kashmir Bank

The Jammu and Kashmir Bank is embracing a fresh new look, which reflects the tremendous progress made by the Bank and the state it represents. JK Bank is the state's premium business institution, and is deeply involved in all business andfinancial activity in the state. It is also one of the country's finest private banks.

The new identity is represented by a vibrantly coloured and youthful logo, which although fully inspired by J&K state, has an appeal that transcends ages and geographies. The Bank's name will be J&K Bank, a variant which is already popular with our customers, investors and the media in our home state as well as outside.

The logo comprises three squares coloured green blue and red, representing Jammu, Kashmir and Ladakh. The counter-form created by the interaction of the squares is a falcon with outstretched wings – a symbol of power and empowerment. Green also signifies growth and renewal, while blue conveys stability and unity and red represents energy and power. These attributes are assimilated in the white counter-form of the falcon.

In its entirety, the logo shows the three regions comprising J&K state together in synergy, according power to and propelling the falcon – J&K Bank — towards new heights and horizons. These horizons extend well beyond J&K's boundaries. The falcon, even as it soars, is firmly grounded in reality.

“We are proud of the progress that J&K Bank has made over its history. This is our leading business institutions and one of the country's finest. Its progress mirrors the progress of our state, which is looking ahead at a new era of economic progress. It is befitting that such a venerable institution is represented by an image that is iconic of the land it hails from, which still appeal to the international market,” said Ghulam Nabi Azad, chief minister of Jammu & Kashmir.

The government of Jammu & Kashmir holds a 53 percent stake in J&K Bank.
“The new logo reflects the Bank's basis, business vision and commitment,” said Dr. Haseeb A. Drabu, Chairman & CEO, J&K Bank. “Clearly, we are committed to J&K. Like the falcon, while we will soar beyond our boundaries to explore opportunities across India and overseas, we will remain rooted in J&K. This state will always be our key priority, and our work will aim at bringing wealth and prosperity to our investors.”

J&K Bank is a youthful and vibrant commercial entity, which is constantly expanding the range of its products and services, winning the praise and appreciation of its customers. This new logo reflects these qualities of the bank.

The new logo also represents a change in the way J&K Bank will conduct its business. The bank is developing rigorous risk management facilities, which will enhance its capability to extend loans to a wide range of consumers. It will also strengthen the bank's ability to enter niche segments such as commodities financing. In addition, the bank will also enjoy greater flexibility of its portfolio, which will help it gain from changes in business cycles and market trends. The bank has prepared for this by strengthening its balance sheet through various prudential steps over the past year, under the leadership of Dr. Drabu.

Robert Salzmer, 25. Aug. 06