Daniel Thwaites launches new logo
by Michelle Perrett
The new branding is launched after consumer research
Brewer Daniel Thwaites has launched a stylish new logo.
The Lancashire-based company has invested in extensive consumer research over the past 12 months to revamp its existing branding.
Daniel Thwaites sales and marketing director Brian Jenkins said: “Our research came back indicating that consumers felt the shire horses were synonymous with Thwaites and reflected the strong, dependable and reliable reputation they associated with our company.
“We have continually stressed over the last few years that our policy will be to invest in pubs, brands and people to ensure that we achieve progress whilst retaining all the tradition that makes Daniel Thwaites different from other brewers – this is a key element of those beliefs.”
Source:
ThePublican
