More than 950 employees and a wide variety of products worldwide stand for NMC.
Dynamic, innovative, solution, design and customer oriented, NMC presents itself to its customers who look for ideal solutions in very diverse application areas. This business strategy is now being reflected in its revised image as well. Designed universally in all means of communication, from now on NMC will be perceived as a strong unit – everywhere in the world, with trade or industrial customers, with installers and end customers.
COMPREHENSIVE PRELIMINARY WORK
It sounds so simple, but it is a very complex process: over many months a comprehensive Corporate Design Manual was developed under the leadership of Laurence Mennicken, in which all design questions were given vivid, clear and binding answers. All instruments – from the simple letterhead to catalogues, advertisements, product packing, and from nmc-LIVE up to the website – will now be successively adapted in detail to the new corporate image. Consistency is the key word, which is the deciding factor for the exact type of form – for all business areas, countries and individual companies. Consequently in the future these will all communicate the association with NMC clearly everywhere and at all times, and in this way will strengthen the common image.
HOUSE COLOUR ORANGE
The reorientation of the corporate design is reinforcing the proven elements of before by adapting them to a contemporary implementation. The traditional orange is again gaining in significance, while blue is taking second place. The NMC logo is found under a distinct orange-coloured stroke that names the company’s slogan or a claim of the respective business unit. Thanks to this, the content and the purpose of the document can be recognised immediately. All in all NMC is presented in a more modern and stringent way, free of curlicues, and therefore consistently transports the declared corporate vision in order to excite customers, partners, employees and shareholders with the best possible performance.
NEW WEBSITE
As of May the new Corporate Design is being introduced in the entire NMC Group. Since then all new documents have been prepared in the new look. At the end of June, the test phase of the completely redesigned website of the Architecture & Design business unit began under the new internet address www.nmc.eu. Its CDcompatible design has been connected with a dynamic content management system that provides users with tailor-made services and can be updated at any time.
Source:
NMC Live [PDF]
