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Recognize Ronshen, Reshape Kelon - Kelon Launches New Logo Today

Hisense announces that following the appointments of a new board of directors, Mr. Tang Yeguo, Chairman of Kelon Electric, will officially launch Kelon's new logo and branding strategy at Shunde Kelon's headquarters today.

On the basis of maintaining the style and elements of Kelon's original logo, the Hisense factor has now been added. The square orange spot, symbolizing the technological and innovative concepts of Hisense, is transferred into the new Kelon logo to replace its original red sketch. ''The square orange spot symbolizes Hisense's innovative concepts being absorbed into Kelon, as Kelon enters into a new stage,'' explained by Mr. Tang. The Company believes that the square orange spot has added depth and strength to Kelon's logo.

old logo:
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Source:
Hisense

Bernd Naumann, 08. Sep. 06