Brand strategy - Branding matters

We have the ability to influence buyer consideration and ultimately shift demand for our architecture through a renewed commitment to and focus on building the Power Architecture™ brand.

The Power Architecture brand is the product of many different factors that create an overall impression in people’s minds—how they think, feel, and respond when they hear our name. Brands are built over the course of many years and they are successful only when communications about the brand and the experiences people have with it are in alignment. What is communicated through our name, logo and messages must be reinforced by the experience people have with the Power Architecture platform and Power.org™.

As users of the Power Architecture brand you play an important role as its brand stewards and you have the ability to leverage these brand standards and shape its future. Every contact that customers and ecosystem members have with the Power Architecture platform provides an opportunity to strengthen the brand or to cause it to lose prestige. A well-defined and well-supported brand will help build business by attracting new customers and gaining the support of existing ones. As the Power Architecture brand continues to become better known and understood, it will become easier to enter new markets and sell more products and services. […]

The Power Band symbol reinforces the continuity and transformation of our platform and the endless possibilities it offers customers to innovate and deliver value to their businesses.

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Source:
Brand Center
Brand and Identity [PDF]

Bernd Naumann, 07. Sep. 06