The essence of change

PETROM has begun a new chapter in its long history, becoming part of the leading gas and oil group in CEE.

As market environment changes, PETROM is facing new challenges. Now, more than ever, brands are essential corporate assets and are at the heart of successful business management. In this context, PETROM has to express not only what it has become, but also what it strives to be.

It is of extreme importance that PETROM brand clearly differs from competition, yet it is easily recognizable as part of an international group.

That is why we developed the PETROM house style design guidelines as a comprehensive and relevant system of touch points to support the brand positioning.

PETROM‘s visual identity relies on a variety of graphic elements named basic principles. Each of these elements is part of a multi-faced visual system that communicates our mission and our philosophy.

The PETROM Logo composition

The colours of PETROM Logo

Source:
Corporate Design Guide [PDF]

Bernd Naumann, 06. Sep. 06