The School Volunteer Program Inc. - Identity Styleguide
Jayden Weston, Graphic Design student in Perth Australia.

I am a Graphic Design student in Perth Australia, and I really like your website. I thought you might be interested in seeing a Manual and identity I designed recently. I am the co-founder/director of a student organisation who gives graphic design solutions to non-profit organisations throughout the community who otherwise couldn't afford it. This manual is for a large and rapidly expanding organisation called 'The School Volunteer Program'. Basically they have a team of volunteer mentors, mainly seniors and retired people, who go into schools and mentor school children who are having difficulty. I offered to give them a logo and stationary set and the attached manual is the result. If your members have any comments or suggestions I would love to discuss them with anyone, it is by no means a finalised design.

Excerpt:
The future success and strength of The School Volunteer Program Inc. and our new brand depends on a consistent look across all the items we produce. These guidelines provide clear instructions on how to use our identity elements correctly.

Why our identity is important
Our image is one of our most important and valuable assets. Our fresh new logo and the associated brand will help us continue our excellent work in helping and building relationships within our community. The logo has been designed to better illustrate our services and mission to a wider audience. It is youth oriented without being patronising, as well as highly professional and corporate in its colour choice and grid structure to appeal to our stakeholders and attract corporate sponsorship. All aspects of our identity and marketing communications, printed and electronic, must re.ect this.

The information provided in these guidelines has been developed to ensure a consistent and expressive brand nationally and ultimately internationally. To achieve this, these guidelines must be followed and adhered to in detail by all of The School Volunteer Program Inc. team.

By cooperating in the use of these guidelines, you will reinforce the message we communicate to members of the community, both mentors and students, as well as business partners and, not least, ourselves.

The School Volunteer Program - Identity Styleguide [PDF]

Robert Salzmer, 25. Aug. 06