Tigers unveil new club logo
Leicester Tigers are pleased to announce the introduction of a brand new logo.
The exciting new design will accompany all promotional and branding activity as we move towards the 2006/07 season. The new logo will not appear on the current playing strip however, as the club are keen to ensure supporters who have purchased kit will not be exploited in any way, shape or form.
“The new logo incorporates traditional aspects of the club, whilst ensuring that it provides a powerful and immediately recognisable identity,” says Tigers' managing director, David Clayton.
“Having just celebrated our 125th anniversary, we believe the time is right to update the Tigers brand and ensure that the club remains at the forefront of people's minds. We felt that our previous logo was slightly two-dimensional and we were therefore keen to make the design more eye-catching, without losing sight of our history or trying to be overtly trendy.”
Source:
Scrum.com
