Bulls Unveil New Athletic Mark
New logo is first for Bulls since 1996; also announce change in football helmets and uniforms
The University at Buffalo athletic department unveiled its new athletic logo today as well as comprehensive changes to both its football helmet and uniforms.
The new mark, which features a boldly-designed, fierce charging Bull, is the first new logo for Buffalo athletics since 1996. The logo came about through the work of the Bulls' marketing and communications departments in conjuction with University Marketing and Creative Services, which took the project from conception to completion. The lead design was done by Alan Kegler and his design team at Creative Services, with Peter Killian, Assistant Vice President for Marketing and Creative Services at UB, overseeing the project.
“We are excited to present a new look for UB Athletics befitting the direction of our program,” said Warde Manuel, Director of Athletics. “Our old mark has served us well over the last nine years, but I felt that with the new energy and direction being provided by President Simpson it was time for something new. I also feel that the strength of the “Bull” is in its entire body, not just its head, which was previously presented. Our new logo has the strength, the fearless attitude and the combative spirit that our athletic department will need to achieve our goals.”
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Source:
University at Buffalo
