Worldhotels Brand Identity Manual
Excerpt:
Welcome
We believe that a strong Brand identity is the central unifying point of a successful business.
The success of a Brand – and especially one within the service industry – depends on how it is perceived and experienced by its customers and those who represent it. The customers must be able to connect with the Brand both intellectually and emotionally.
To give you a rough overview we have created the “Six for Success” – which are the six principles that we require you to apply in terms of promoting our WORLDHOTELS Brand and of identifying you as being a member hotel of this global Brand. (…)
Brochures
Depending on the intended use of the brochure, the booking information for Worldhotels can be formulated in various ways. In general,
the customer should be given as much information as possible.
- all toll-free reservation numbers worldwide,
- GDS codes – always promote EW master chain code and individual hotel GDS codes,
- Internet address,
- Member of Worldhotels logo
(…)
Source:
Worldhotels Brand Identity Manual [Pdf]
