A strong modern identity for a strong modern BSIA
The British Security Industry Association (BSIA) has launched a new corporate identity with new vision and mission statements, positioning itself to meet the challenges of a modern trade association.
The new strapline “Putting security at the top of the corporate agenda” has been introduced to encapsulate the objectives of the Association, and its mission and vision statements are:
Vision: To be acknowledged as the primary representative and support body for the British private security industry both in the UK and internationally, disseminating best practice and providing authoritative opinion; thus creating a business climate in which members can flourish.
Mission: To create a business climate in which the skills and expertise of our members are acknowledged, their legitimate objectives are supported, excellence is encouraged and the valuable contribution they make to commerce, industry and communities is recognised. (…)
Within the new corporate identity the eye logo has been adapted to include the concept of a human eye as well as a camera lens or torch, representing a range of industry sectors. Orange has been introduced as a more vibrant and lively colour, reflecting the energy that the BSIA invests in the security industry on behalf of its members.
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Source:
BSIA
