Hawyia introduces new identity for ‘Bebida’
Hawyia has successfully launched the new identity of Bebida, leading experts in door-to-door delivery service. “Choosing an effective branding strategy for Bebida is a great challenge. It is an exciting and fulfilling experience to work on the project from day one to the final stage and catch the Bebida essence in one whole new corporate identity.” said Mr. Yousuf Lootah, Manager of Hawyia “The Logo Design Specialist”.
“From a selection of great ideas we come up with a new identity that will surely escalate the marketing strategy of our client and expand its range of customers. We have to consider a lot of aspects to create a new logo that will lead to the right direction where our client wants to position itself in the Market. At the end, the result is magnificent in its simplicity and appealing to its target customers.” Mr. Lootah was describing the new Bebida corporate identity.
“The target market of Bebida is women because they are the household decision makers. With this, we used a butterfly icon as the main theme in the logo design.” Mr. Lootah explained. “Butterflies are always a perfect icon that symbolizes femininity. It denotes metamorphosis, from being childlike to womanhood that depicts responsibility. Butterflies also represent speed, bottom line of the company service. Different shades of Purple signify nature and purity of product.” Mr. Lootah added.
Source:
Strategiy
