Geneva Palexpo - Corporate Identity Manual
Excerpt:
Introduction
Geneva Palexpo‘s objective is to become Europe’s leading facilitator of business interaction and key contributor to the development of Geneva and its region.
This objective requires the definition, differentiation and expression of a truly European brand in the events and meetings marketplace. A brand in tune with the moment, expressing a truly original vision of its trade.
To achieve the necessary profile and to be a credible and persuasive market force, the uniform implementation of a powerful visual identity system is essential.
A common point of departure from which all the signs and symbols used by the brand can emanate coherently, from its logo to its colours or its typography, across the whole range of media it employs.
This necessity for cohesion is much more than a rule, it is the expression of a clear and lasting positioning within national and international markets. (…)
Logo
The Geneva Palexpo identity is composed of a name, a symbol and two colours.
The name. Used as a logotype, the brand name Geneva Palexpo explicitly refers to an area of activity: fairs and exhibitions. It represents a venue with an international scope and claims a host of values it can call its own.
A symbol. The linear representation of the exhibition space showcases the venue’s architecture. It symbolizes a place of structural unity and distinct landmark character. This symbol reflects the dynamics of Geneva Palexpo in a perspective of development and progress. The association of the name and the symbol create a language and tone of voice which convey the essence of Geneva Palexpo.
The colours: Red and white. Red is very effective in that it serves as the first «cultural» colour in the history of mankind and its most powerful. Red is also a colour which forms part of the Swiss heritage. Used here with particular tonal values, a special «Geneva Palexpo red» reinforces the identity of institution and venue.
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Source:
Geneva Palexpo - Corporate Identity Manual [Pdf]
