Jackson National Life Unveils New Corporate Brand
New Look Reflects Jackson's Strength in the Retirement Market
Jackson National Life Insurance Company (Jackson) today announced a new corporate branding campaign designed to increase awareness of the company's rich tradition, bold vision and innovative approach to developing retirement planning solutions. The company's new logo and color scheme also strengthen brand synergy between Jackson and its parent company, Prudential plc of the United Kingdom.
“As the insurance industry faces greater commoditization, we feel it is important to further differentiate Jackson and clearly articulate our unique value proposition to industry professionals and their clients,” said Clark Manning, Jackson's president and chief executive officer. “The new brand is designed to capture the essence of the entire Jackson organization and demonstrate our core values of innovation, passion, determination and leadership.”
Over the next year, Jackson will incorporate its new look into all of the printed materials and electronic media used to market the company's products and services across the United States. Jackson will also conduct an extensive adviser-focused brand awareness campaign.
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Jackson National Life
