Manitoba's new brand: 'spirited energy'
First it was “Sunny Manitoba,” then “Friendly Manitoba” — and now Manitobans are filled with “Spirited Energy,” according to a $2.1-million branding campaign unveiled in Winnipeg.
The campaign – organized by a volunteer group the Premier's Economic Advisory Council – was launched on Wednesday in a splashy media presentation at the Winnipeg Art Gallery.
A television advertisement, a website and a team of young ambassadors will be used to try to persuade Manitobans to stop deprecating themselves and start touting the province's good points to each other and the world. (…)
The summer campaign isn't the end of the rebranding plans. Peter George, head of the marketing agency behind the campaign, said a new phase with a different look will launch in the fall. That phase has yet to be developed.
“I doubt seriously that we'll go back with the same campaign again,” George said. “This campaign is just to introduce the brand.”
(…)
Source:
cbc
