Taylor - Branding Style Guide
Excerpt:
Identity Components / Element Definitions
A simple family metaphor describes the elements, and their relationships, that make up the Taylor graphic identity. The basis for the new identiy is the wordmark Taylor. It functions as the parent, the primary communication in the system and therefor can always appear alone. The second element is the services lines which are the young children of the system/family. Like children they must always appear with the parent, ie primary wordmark. (…)
business card
Source:
Taylor - Branding Style Guide [Pdf]
