DocuData Unveils New Corporate Identity
DocuData Solutions Unveils New Corporate Identity As Part Of Their Expansive Growth Strategy
DocuData Solutions, a leading provider of Document Imaging Outsourcing services and solutions, today announces the Re-Branding of the company's corporate identity and subsequent communications materials. “ With our expanded service offerings and recent acquisitions we have become one of the country's leading data and document management services provider, and we needed to communicate the full scope of our offerings”, said Brian Rathe, President of DocuData Solutions. (…)
We hired Agency Creative, a full-service advertising agency here in Addison ,” stated Mr. Rathe. “They quickly grasped the nature of our business and the culture of our organization.”
DocuData Solutions debuts a new logo, stationary package and site signage that capture the essence of the company's present and future state. “We assessed DocuData's vision, mission positioning and culture, then created an Identity Plan that communicated those features, attributes and benefits in a proprietary and compelling way,” Said Mike Maccioli, Partner, Executive Creative Director of Agency Creative.
The company's new corporate identity infuses arcs that represent the flow and management of data. They symbolize speed, agility and balance. The arcs provide a symmetrical framework that unites the two words that make up the DocuData name. The colors of blue and gray portray the company as dependable, sophisticated and intellectual. The colors also compliment each other and create visual interest in relationship to density and light.
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DocuData
