Whyte & Mackay Identity
Excerpt:
Welcome
These guidelines illustrate how to use the basic elements of the core Whyte & Mackay identity. They are intended to be a visual reference for how to make our brand look great.
There will be regular updates to this document and details of other products in the range will be added over time. (…)
Logo
The logo (colour version) should appear on a black background wherever possible. This is the preferred option.
NB the artwork differs between versions, please ensure the correct original is used.
(…)
bottle label
Bus shelter
Business card
Source:
Whyte & Mackay Identity [Pdf]
