Kemistry creates complete brand package for global broadcaster
by Sarah Woods
Kemistry has created a new corporate identity and channel branding package for global broadcaster and media company Zonemedia.
The new name and umbrella brand Zonemedia will be introduced and rolled out globally next month, following launches for the network throughout Asia, Latin America, Europe, Africa and the Middle East.
The first stage for Kemistry was to bring all six network names, including Zone Reality, Zone Europa, Zone Romantica, Zone Club, Zone Horror and Zone Fantasy, together under the one Zone brand. (…)
A new graphic icon to represent the company, now renamed Zonemedia, has been introduced and the Zone “marble” will now feature in all brand communications.
New on- and off-air graphics packages have been created for each channel, including logos and channel idents.
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Source:
BrandRepublic
