Designing With Type: The Essential Guide Typography
by James Craig, Irene Korol Scala, William Bevington
175 pages | Paperback | Watson-Guptill Publications | March 2006
ISBN 0-82301-413-4
Designing with Type: The Essential Guide to Typography is a unique combination of textbook and professional reference. It presents a complete overview of the field of typography, from the origins of the alphabet through contemporary design. All type fundamentals are discussed— fundamentals that are inherent in all successful typographic design. If the student had to choose just one book for the journey from classroom to design studio, this would be it.
First published thirty-five years ago, Designing with Type has taken its place as the graphic design students’ bible, becoming the standard by which typographic textbooks are measured. It has sold considerably more than a quarter million copies and been adopted for use by art and design schools throughout the world.
Designing with Type’s popularity and success are well earned. Everything is explained clearly and precisely. Rather than overwhelming the reader with an infinite number of existing typefaces, five are thoroughly examined: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica. Each typeface represents an important stage in the evolution of typography and each is still widely used today. By working with these typefaces, one learns how to use type creatively—whether it is to make type readable and esthetically pleasing or simply to attract attention.
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Designing with type
