Pollo Campero Refreshes Brand Logo Getting Ready for Expansion; New Logo Conveys a More Welcoming and Appealing Image
Pollo Campero, Latin America's number one family dining chicken concept for over thirty years, today announces the introduction of a new logo in the United States.
This is the third time the company has evolved its logo to keep it fresh and appealing, as its unique and delicious chicken. “We hired Advance Design Center headquartered in Dallas to refresh the Pollo Campero logo, as we had done 12 years ago. Changes are very subtle, but we know that these elements make the brand more appealing to all consumers in the United States,” said Juan Jose Gutierrez, President and CEO of Campero USA Corp. (…)
In the new Campero logo, letters were changed to be in an italic position. The Campero typeface was refined to make it more contemporary and universal. The CAMPERO brand name was underlined. The Pollito mascot is portrayed in a friendlier attitude not carrying or offering a chicken meal, but welcoming our guests. The traditional rectangular shape background was replaced for a more dynamic and contemporary shape. The orange color was darkened to increase the contrast for better visibility.
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old logo
Source:
Business Newswire
