Modern new logo for City
by Anish Abraham
The City of Johannesburg has commissioned the design of a crisper, cleaner corporate logo to avoid misuse and ensure continuity is kept across all departments.
The City of Johannesburg plans to use a standardised corporate logo in an attempt to prevent misuse and create increased brand awareness.
The new logo will come into effect from 1 July.
“There has been confusion about which logo is the right one to use. With the start of the new mayoral term, it was decided that now was the perfect time to put forward an uniform and simplified corporate identity,” said Elsabe Booyens, the head of marketing for Johannesburg.
The logo currently used by the City dates back to 2002, when it hosted the World Summit on Sustainable Development.
Booyens said there were widespread errors in the application of the City of Johannesburg's corporate identity, whether by incorrect sizing, colour or placement.
The standardised logo, designed by the Switch Design Company, will ensure that all departments, regions and utilities, agencies and corporatised entities (UACs) will use the same corporate identity in all official correspondence, business cards and posters.
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Source:
City of Johannesburg
