
Blue Cross and Blue Shield of North Carolina - Corporate Style Guide
Excerpt:
All Blue Cross and Blue Shield of North Carolina-related pieces being developed for dissemination to the public must follow our corporate branding guidelines. Please use this Style Guide to help you comply with our standards.
Collateral Samples
Most Blue Cross and Blue Shield of North Carolina collateral is designed around a modular, grid-based system. In opportunities to use multiple images, we make a conscious effort to recognize the diversity of our community and customers.
Samples of a few printed collateral materials are provided below. These items maintain a consistent visual style by following the typographic, color, photography and other visual standards that have been established for Blue Cross and Blue Shield of North Carolina.
(…)

Source:
Blue Cross and Blue Shield of North Carolina - Corporate Style Guide