Tetra Pak Graphic Guidelines
Excerpt:
Introduction
Our graphic presentation is an important part of our corporate identity. Therefore, great attention should be paid to the way we present ourselves to outsiders, be they customers, consumers, retailers or authorities. In order to strengthen our corporate image, all our company symbols – such as our housemark and logotype, the design of our stationery and printed matter – must be applied consistently in a manner which clearly identifies Tetra Pak as being the communicator.
Tetra Pak is our most important trademark and, together with our product trademarks, it constitutes one of our most valuable assets. It represents the external image, economic value and goodwill which has been built up over many years. The Tetra Pak logotype is seen and identified all over the world, on buildings, vehicles, presentation material, business cards and of course, billions of food packages. The visual presentation of it must be the same everywhere. It enables all the individual products and materials circulating in the global market to send identical signals in their role as representatives of the Tetra Pak brand name. (…)
Correspondence
Business stationery is an important carrier of information relating to the Tetra Pak identity. It informs the recipient of company name, address, telephone number and fax number of the sender. All our stationery – letter-heads, envelopes, business cards, purchase orders, invoices – must have a consistent appearance.
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Business cards
Layout example
Source:
Tetra Pak Graphic Guidelines [Pdf]
