Technology Australia Master Guidelines
Excerpt:
Introduction
These Guidelines have been created to assist brand guardians to deliver consistent messages that serve to build the profile and value of the Brand Idea in the mind of its users and audience.
The Guidelines are also an important tool governing the use of the Brand by organisations in co-branding and sub-branding environments.
The following pages represent the first stage in Brand Development for this new investment marketing initiative, and may be modified as the scope of activity expands to include integrated advertising campaigns, collateral and display capabilities. (…)
The Future Is Here®
Brand Idea
Businesses have an inherent need to think ahead, so their viewpoint is always directed at the ‘future’. To keep progressing they need to have the infrastructure, skills base, and potential to expand and enter new markets. All of this can be found ‘here’, in Australia. The Future Is Here® represents the growth opportunity for organisations that invest in Australia.
This business potential is inferred at the highest level of the brand concept. As a result, the identity is as much a call to action as it is a visual statement.
The Future Is Here® is a compelling, supportable and highly relevant message, because it goes to the heart of business decision-making, and confidently distinguishes Australia from its competitors.
The Technology Australia Logo is also flexible and easy to use in co-branded and sub-branded environments. The Brand has been created in consultation with industry partners to ensure the brand has relevance for a wide range of stakeholders.
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Display banners for brand launch light boxes
Source:
Technology Australia Master Guidelines [Pdf]
