Country Inns & Suites By Carlson - Brand Identity & Graphic Standards
Excerpt:
This section of the Marketing Manual contains Country Inns & Suites By Carlson fundamental identity and graphic standards as well as registered service marks and trademarks. These elements distinguish CI&S from others in the marketplace and convey our unique concept and image.
To successfully build brand awareness and brand name recognition we must speak in a unified voice. Each of you is responsible for complying to these basic standards. Please review this section carefully before designing any and all printed materials. (…)
Logo Specifications
Country Inns & Suites By Carlson® signature logos are a design composed of our name, a flower and diamonds. The logotype is the result of tightly controlled letter spacing and sizing for maximum readability and impact. Normal typesetting cannot reproduce the exact typestyle and letterspacing and any modifications prevent proper readability and impact. The logotype cannot be altered. It must be reproduced exactly as shown.
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4-Panel Pre-Printed Brochure Shell
Source:
Country Inns & Suites By Carlson - Brand Identity & Graphic Standards [Pdf]
