King Pharmaceuticals Unveils New Logo For A New Era
Logo Redesigned to Represent Drivers of Company’s Success
King Pharmaceuticals, Inc., a verticallyintegrated branded prescription pharmaceutical company, today unveiled a new corporatelogo – a visual representation of King’s more focused corporate strategyand an important element in the ongoing branding effort launched to communicatethe strategy. (…)
The New Corporate Logo
The new logo – a stylized letter “K” evocative of a vibrant human figure – captures the values that are driving the Company’s future strategicgrowth – innovation, focus, and highly personal service.
- The symbol appears to be in motion, taking action, reinforcing the innovative and entrepreneurial way the Company moves quickly to capitalize on opportunities that address patient needs;
- The circular shape provides a point of focus for the symbol, situated where the figure’s mind and intellect would be. This represents the disciplined, systematic, high-performance approach that aligns all King employees behind a shared vision and strategy;
- And the human form represents the Company’s talent, partners and patients. This underscores the importance of teamwork, partnerships and customer service in meeting the ultimate goal of improving and protecting the quality of life for the patients we serve.
(…)
Source:
King Pharmaceuticals
