MJM Introduces New Corporate Logo and Tagline
MJM, well known in the insurance industry for innovative approaches to detecting and fighting insurance fraud globally, introduced its new logo and tagline.
Company sources expressed that MJM has expanded in so many dimensions in the last few years that the old logo became obsolete because it was too limiting.
“We have grown so much and in so many ways over the past few years,” said Michael J. Malone, Chairman and CEO of MJM. “Our old logo did not reflect the true nature of our company. Our new one. along with our tagline, 'Strengthening the Value of Insurance,' tells our story much better.”
The new graphic treatment had to encompass MJM's seven service groups: surveillance, claims investigations, special investigations unit, fire investigations, database services, independent adjusting and special services. At the same time, MJM has introduced expanded partnership models and a new program called the World-Class Fraud Mitigation™ program.
“The new logo treatment represents an evolutionary step for the company,” said Fred DiAddezzio, vice president of marketing, for MJM. “We're now a major resource for the insurance industry and that has to be reflected by our brand symbols.”
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Source:
Primezone
