Cendant Mobility Changes Name to Cartus
endant Mobility, a subsidiary of Cendant Corporation (NYSE: CD), today announced that it has officially changed its name to Cartus. The new name is derived from “carte” or “charta,” suggesting the art and technique of making maps (cartography) to plan or delineate one’s future.
“Our new name evokes reach, exploration, and growth,” said Kevin Kelleher, president and CEO of Cartus. “For 50 years we have been helping our clients chart new courses and navigate new worlds. We now begin a new era in our development—one without boundaries, one poised to serving our clients’ evolving needs in new ways.” Kelleher pointed to the vibrant colors of the new logo which reflect the energy and forward movement that is inherent in the company culture. The artwork represents the company’s worldwide reach and status of a dynamic leader in the industry.
The name change is the result of Cendant’s previously announced decision to spin off its four distinct business lines as stand-alone, publicly traded companies and to retire the Cendant name. Cartus is part of Cendant’s Real Estate Services Division, which will become Realogy Corporation. The Division’s name change will take effect upon the completion of its previously announced spin-off from Cendant, anticipated in June 2006.
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