USIS National Advertising Campaign is a new look for a leader; key are expanded services, market leadership, customer focus
USIS, a leader in background screening and the largest provider of security investigations to the U.S. government, has launched a “new look” national advertising campaign that highlights the company's expanded services, market leadership, and customer-focused services. Advertisements are appearing in top-level trade publications that reach human resources and security professionals, and are running in regional publications in several areas of the U.S. where USIS is conducting new employee hiring campaigns designed to meet the needs of the growing company. (…)
The company also recently unveiled a new corporate identity defining the company's core competencies and positioning the company as a leading provider of pre-employment background screenings and national security training and consultation services.
“Some people still think we are part of the federal government,” said Philip Sweeney, senior vice president of business development, who has been with the company since its earliest days. “We were formerly the Office of Federal Investigations, a government agency that was privatized in 1996. Now, as we reach our tenth anniversary as a private company, with significantly growing capabilities and services, we knew it was the right time to create additional brand awareness with a national advertising campaign.”
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USIS
