Océ Design Style
Excerpt:
Organisation of the Océ Brand Identity Programme
Océ communicates in many different media: ranging from publications and showrooms, stationery and signage, to packaging and electronic media. Different media, yet they should all convey the same brand identity. Brand identity is the visible elements that can be used to identify abrand, including brand names, logos,product configuration, service offering and packaging. Internal and external audiences should all experience the same brand and have the impression that they are dealing with a single organisation.
Océ Brand Identity Programme
Brand identity is one of the major tools for creating and communicating aconsistent company image. For this reason, Océ has developed the Océ Brand Identity Programme that is responsible for settingall branding policy and managing brand identity issues.
(…)
Océ brochure
Source:
Océ Design Style
