Yukon Logo & Advertising Standards Guide
Excerpt:
Nurturing the Yukon Tourism Brand
The following package is a brand standards guide for Yukon Tourism.
The redefined Yukon Tourism brand is more than just a logo and a tagline. It encompasses the set of expectations and experiences associated with the Yukon which typically arise in the minds of potential visitors and Yukoners alike. Although the logo plays an important role in our brand recognition, it is through the correct and consistent usage of all brand elements that we will create a clear vision of the Yukon to visitors, Yukoners and the world.
The following brand standards guidelines on brand communications have been developed to make it easy to conform to brand standards and to eliminate any confusion or inconsistencies over what is suitable and what is not. (…)
Advertising Guidelines
Advertising is a key component in maintaining Yukon Tourism's destination brand image. Consistency will be maintained in both the articulation and visualization of the brand through standard advertising templates. These templates have been developed to ensure that the brand is preserved through all elements of the advertisement. It is critical to keep in mind that the images, the headlines, the consistent application of the creative platform, the logo/tagline and the style of advertising will all combine to build the brand.
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Full Page Ad – Horizontal
Source:
Yukon Logo & Advertising Standards Guide [pdf]
