Loewy creates new corporate identity and website for home building independent Hadley Homes
Loewy, the hybrid brand communications group, has designed a new corporate identity and website for Hadley Homes, the independent London and South East based property developer.
Loewy’s creative for the corporate identity reflects Hadley’s core values as ‘home builders not merely house builders’. Aimed at the company’s target market of younger home buyers, the style is contemporary – neutral yet warm - and designed to appeal to both young professionals and those with families. This is portrayed through the use of design and colour in the new company logo, which is a play on the two Hs of Hadley Homes, and in the crisp, simple design of the company’s range of new corporate materials.
The website www.hadleyhomes.net, launched this month, complements the new corporate identity with a contemporary design and simple, easy-to-use functionality. The site provides information on Hadley’s nine current property developments of unique homes in prime locations.
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Source:
Loewy
