ADAG unveils new corporate logo
India’s third largest business house Anil Dhirubhai Ambani Group (ADAG) today unveiled a new logo as part of its corporate identity makeover and roped in Amitabh Bachchan for its corporate advertisement film. (…)
On the eve of the launch of the initiative, Anil Ambani told the entire workforce of the group that “starting today, we will have opportunity to get closer to our new identity, to reflect on the philosophy behind it, and to celebrate the spirit of teamwork that lies at the heart of it.
“While embarking on this truly momentous journey, I look forward to working with each one of you - as we give life, body and soul to our new identity, our new vision - together,” Anil said in a webcast.
The makeover which would give ADAG a new symbol Reliance Apex as also corporate colours blue and red has been devised by branding professionals from within with the help of global consultant Landor and Prophet.
“Our new corporate colours blue and red convey values of integrity, confidence, energy and passion… Reliance Apex, is an embodiment of hope, optimism and success,” Anil said. Besides, the group will have a new signature tune.
(…)
Source:
Sify Business
