Windstream Communications new brand name for spinoff of Alltel’s landline business, merger with VALOR Communications
The new company to be formed through the spinoff of Alltel's landline business and merger with VALOR Communications Group will be named Windstream Communications.
Jeff Gardner, president and CEO of Windstream Corporation, announced the name and logo to employees this morning during a Web cast.
“Windstream Communications builds on our 60-year history as a reliable customer ally with fresh, innovative thinking and technology to deliver the information, entertainment and personal connections that customers need to thrive in today's global economy,” Gardner said.
“This is an important day for the wireline business because now employees have a name to rally around and they can begin building a distinct identity for Windstream,” said Scott Ford, president and CEO of Alltel. “Windstream has the management strength, the workforce talent and the capital structure to be successful in the rural telecom space.” (…)
Company officials partnered with Lippincott Mercer of New York to develop the new name and logo. In addition, the company has selected The Concept Farm of New York as its advertising agency. For more information, visit www.windstreamcomm.com.
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