Kontrapunkt Designs New Identity For U.S.-Based Hythiam
Los Angeles based healthcare company Hythiam came to Kontrapunkt to create a brand identity for their highly innovative and patent pending treatment protocols for alcoholism and drug dependence, PROMETA.
The promise of the new identity is to help thousands of patients to fight dependency on alcohol, cocaine and methamphetamine by addressing the underlying physiological causes of the disease. Kontrapunkt developed the design concept and guidelines including modified logos and broad based graphics, creating a clear visual universe for the innovation.
The solution put forward by Kontrapunkt is highly inspiring and clearly communicates the vision and essence of the brand, and at the same time allows enough flexibility to develop new creative concepts while maintaining the core brand identity, says Monica Alfaro Welling, Senior Vice President of Marketing, Hythiam.
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Source:
Kontrapunkt
