IDI Launches New Brand Identity for Israeli Diamond Industry
by Sharon Gefen
The Israeli Diamond Industry premiered a new brand identity today at a Champagne Breakfast Press Conference at BASELWORLD 2006, organized by the Israel Diamond Institute (IDI). The launch was the culmination of an extensive one-year strategic project undertaken by IDI, in association with the branding firm, Parazar Brand Boutique. (…)
The kick-off unveiled a new positioning for the Israel Diamond Industry, based on quantitative and qualitative research in Israel and abroad. “The Israeli Diamond Industry – All you could ask for in one” reflects Israel’s multiple strategic advantages — tradition, quality of make, vast selection, market share, technology, as well as creativity and flexibility. The new positioning has been translated into a comprehensive image campaign, which includes a new brand logo, print advertising, a short and savvy image film, a redesigned and intuitive web portal, a new exhibition booth design and a host of other applications.
In the first stage, IDI has placed a 20-page, full color insert in major trade publications. The campaign is also scheduled to run in leading trade media around the world during the second half of 2006.
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Source:
The Israeli Diamond Industry
