Affin Bank launches new corporate logo
by Nick Leong
Affin Bank Bhd has launched its new corporate identity as part of its rebranding exercise.
Chairman Gen (rtd) Tan Sri Ismail Omar said the logo marked the beginning of bold steps by the bank to position itself as “a medium-sized bank of prominence.”
“The new logo is fresh and open and demonstrates forward momentum. It shows that we are focused, resilient and progressive, and that we are constantly increasing our knowledge and skills to serve our customers better,” he said at the launch yesterday.
The new logo reflected Affin Bank's new banking concept of “Banking Without Barriers,” he said, adding that to reflect the concept, four branches at Bangsar, Putrajaya, The Curve and Sitiawan had been transformed into customer service centres.
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Source:
The Star
