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Suncor - Visual Identity

Excerpt:
Suncor Energy's name and visual identity are symbols of how much we have achieved in the past and where we are going in the future. Our signature represents our position in the energy sector as a unique, bold and caring company.

Our visual identity is the visual expression of the company’s activities, behaviours, goals and values. It is both the Suncor signature, which is the company’s name rendered in graphic design, and the consistent and deliberate use of the supporting identity elements, such as colour and typography. (…)

Publications
While there are many design options possible and encouraged for publication covers, it is important that all printed materials communicate the Suncor Energy look and tone as demonstrated in the examples shown. Use these guidelines to create a consistent appearance for all publications. In all cases, logo placement shall comply with guidelines on page 2.
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Source:
Suncor - Visual Identity

Carola Hopp, 13. Apr. 06